Bob Iger and Mickey Mouse, CEO and Chairman of The Walt Disney Company, before ringing the opening bell at the New York Stock Exchange in New York City, November 27, 2017.
Getty Images
disney I am making a big move in my diet.
At Tuesday’s annual NewFront, a presentation of upcoming video content for advertisers, the company introduced a new digital brand called Disney Eats. Online channels and editorial sites feature family-friendly cooking shows and products.
The move to target young families demonstrates Disney’s dedication to reaching a generation of viewers who grew up watching videos on platforms such as YouTube and are now searching for content for children on online media. increase.
Upcoming Disney Eats shows include seasons of “Kitchen Little,” which showcases kids working alongside celebrity chefs, and “Tiny Kitchen,” where chefs create tiny replicas of Disney foods. Both were created in collaboration with global entertainment company Tastemade.
Disney Eats, formerly known as Maker Studios, will become part of the Disney Digital Network, which was acquired by Disney in 2014 for $500 million.
Disney told CNBC that the food channel will maintain the same health standards the company previously imposed on its advertisers. In 2012, Disney made an effort to ensure that foods advertised on its television networks meet certain nutritional standards.
The new channel will also feature another taste-made food science series called “Must Be Science” and a show with Disney online influencers to be announced at a later date. This program is intended to introduce the “co-cooking” experience, or parents to cooking with their children. As for other potential moneymakers, Disney plans to sell branded products such as kitchenware, bakeware and cookbooks.
Disney also announced the return of its free Oh My Disney mobile app and podcast series. Facebook has published his watches, including “Designing for Disney,” a show about designers creating Disney-inspired projects, and “Disney Dream Jobs,” a series about his five children working with Disney employees. Publish a new program.
Additionally, Disney plans to launch more content for Marvel and Star Wars fans, including new documentary series and in-show fan awards.
