Surf Expo, the world’s premier watersports and beach lifestyle trade show, takes place Wednesday at the Orange County Convention Center in Orlando, Florida, with an impressive roster of exhibitors, retailers and events.
Roy Turner, Surf Expo Show Director and Executive Vice President, said: “Our brands and retail partners will be thrilled with the wide variety of exhibitors and attendees registered to attend the show.”
With Oakey and Costa del Mar recently joining the exhibitor list, this week’s Surf Expo features Electric, Dragon, Baggio, Smith, O’Neill, Hobby, OTIS, I-SEA, DIFF and more.
Several up-and-coming surf bands will also be exhibiting at Surf Expo for the first time, including surf apparel brands Former and Rivvia Projects, and surfboard maker Misfit Shapes M/SF/T.
Buyers looking for brands that make eco-friendly products have many options, including 4Ocean, GOT BAG, Hulya Swim, Martha and Jetty.
Other notable brands participating in the show include Birkenstock, Keen Footwear, Hey Dude, Vissla, Salty Crew, Katin, BN3TH, Brixton, Dickies, Firewire Surfboards, Sharp Eye Surfboards, Xcel Wetsuits, Pura Vida, Havaianas and Sperry. , Sun Bum, and AFTCO. , etc.
In addition to a wide range of exhibitors, the list of participating retailers continues to grow and includes buyers from influential surf, souvenir, cruise, gift, theme park, resort and airport shops. Surf Expo also welcomes several major department store buyers to the January event.
Participating retailers include Flip Flop Shop, Quiet Storm, Hansen Surfboards, La Gran Via/The Room, Heritage Surf & Sports, Farias Surf & Sports, Warm Winds, Cinnamon Rainbow, Tech Surf Sports, Hawaiian Island Creations and Jack’s Surfboards. , Sun, etc. Diego, WRV, 17th Street, Coastal Edge, McKevlin’s Surf Shop, Outer Banks Boarding Company, Rooster Bus, K-Coast, Viking Tree, Outside Hilton Head, Force 5 Watersports, Moon, Palmetto Moon, Dillard’s Department Stores, Bealls, Paradies Lagardère Travel Retail, Travel Traders, Palladium Hotel Group, TJX Companies, Ross Stores, Starboard Cruise Service, Norwegian Cruise Line, Walt Disney Theme Park Merchandise, etc.
In addition to a variety of happy hours and educational seminars, January’s show showcase event pays tribute to Bill “Holmacy” Holmes at the Florida Shape Off at Surf Expo. Shapeoff is an annual surfboard shaping contest and exhibition that promotes the art of hand shaping surfboards. The total prize pool for this year’s Florida Shape Off is $3,500, and the overall winner will receive $2,000 in prize money in addition to his Surf Expo booth at the next show.
For more information on exhibitors, events and other shows, please visit www.surfexpo.com.